📍 Address: Grasse, Alpes-Maritimes, France

Grasse, located in the Cote d'Azur region of France, is known as the perfume capital of the world. The birthplace of Chanel No. 5 and the setting of the film Perfume. It is the largest spice producing area in France, where 70% of the world's perfumes originate, and the raw materials of many first-line luxury perfumes.

Grasse perfume town is really small, but there is no no exquisite, rose red decorative paper fan is very stroke, like our Nantang old street decorative umbrella, but here the town everywhere left the mark of history, after all, it is the 16th century ancient town, we arrived too late, the perfume museum has been closed, so we browse the alley, with a meal, the most impressive is the restaurant is very affordable, The menu was huge, literally double the number of dishes compared to the first day we arrived in Cannes at the mountaintop restaurant in Moujan.

From the town under the public parking lot, the advanced fragrance, rose festival is 5.9-5.12, now the layout has been very beautiful, Fragonard is the town's most famous perfume raw materials business, free museum is small and delicate, perfume soap aroma and other hand gifts are very good to visit, the price is not expensive. The whole town is not big and can be driven around in over an hour!

Origins and history of Grasse

Grasse's history dates back to the Middle Ages, when it was an important leather processing center. Over time, the climate and soil conditions were found to be ideal for growing spice plants, and a perfume industry emerged.

The birth of the perfume capital: In the 16th century, Grasse's tannery industry declined, but the perfume industry rose rapidly. Local perfumers make use of the abundant natural resources to create many unique perfume recipes, making Grasse gradually an important center of perfume production in the world.

What's important: In the 18th century, Grasse's perfume industry reached its peak, and many famous perfume brands were born here. Today Grasse is still the birthplace of the world's top perfumes and attracts many perfume lovers.

The perfume culture of Grasse

After more than 200 years of development, the perfume industry in Grasse is not just an industry, but a fashion culture. In November 2018, UNESCO declared Grasse's perfumery as an intangible cultural heritage of humanity. Grasse perfume manufacturing technology mainly includes three aspects: the cultivation of the raw material crops, the knowledge of the raw materials and the perfume modulation technology. Here, you can get an in-depth understanding of the perfume making process and experience the fun of fragrance mixing.

The main attractions of Grasse's perfume cultural experience are the Perfume Factory and the International Perfume Museum. The town has three open tour perfume factories, visitors under the guidance of the narrator, can visit the perfume manufacturing process, learn about tools and visit the perfumer's studio, but also under the guidance of the perfumer experience customized perfume.

🔸 Perfume Museum: Here, visitors can see and smell everything related to perfume for more than 400 years, learn the secrets of perfume making from ancient Egypt to modern France, and visit the oldest perfume extraction process. It shows the history of perfumes, the process of making them and the knowledge of different spice plants. Surrounded by flowers, so beautiful, a pure man has a girl heart.




🔸 Perfume factories: Many historic perfume factories are open for visitors to visit, such as Fragonard, Molinard and Galimard. These factories not only showcase traditional perfume-making techniques, but also offer hands-on activities to make perfumes.


🔸 Spice plantations: The spice plantations around Grasse grow a variety of spice plants such as lavender, rose, jasmine and orange blossom. Visitors can visit these plantations and learn about the process of growing and picking spice plants.

A romantic festival

Grasse is known for its stunning flower fields and world-renowned perfume industry, as well as hosting many artsy festivals that add to the town's stylish and romantic atmosphere.

The town holds romantic festivals almost every month, attracting tourists. In March, people can attend the Massage Festival and the French Aromatherapy exhibition; Health festival and Venucia beauty salon in April; In May, there is an international rose exhibition; National Music Festival in June; Glamour Guitar Festival and theatre season in July; August is Jasmine Festival; Grasse Eco-Festival in September; October is the International livestock Fair; Finally, Christmas and New Year celebrations are held in December.

People can enjoy a grand float parade, participate in parties, folk music performances and street performances, and bathe the whole town in an ocean of art.

Tips

Best time to visit: The best time to visit Grasse is from May to October each year, when the climate is warm and suitable for visiting spice plantations and participating in various outdoor activities.
Festival events: Grasse hosts the International Rose Festival and Jasmine Festival every August, when the town hosts a variety of celebrations that are well worth seeing.
Shopping tips: In Grasse you can buy a variety of perfumes, spices and handmade soaps, which are all souvenirs of local specialties.